We’re starting off our Facebook Advertising & Marketing Guide with some general tips and tricks for advertising on Facebook. Learn how to select your campaign objectives, use various Facebook advertising formats for different needs, control the costs of advertising on Facebook, and more.
1. Go in with established goals. Do you want more website visits? More Facebook likes? More fan engagement? Each of these metrics has its own value, so choose your main objective before you get started. The Facebook ad type you go with will depend on what you’re trying to achieve. Facebook’s new advertising scheme guides you to recommend ad formats based on your primary goal.
2. New to Facebook advertising and not sure where to start? Try starting with the Page Likes objective – you’ll build your audience and encourage folks to like your page. More likes make you look popular, which encourages more people to like you in a domino effect – it’s a safer alternative to buying followers on social media.
3. Try Facebook Offers to capture attention! Facebook Offers works similar to the Google Offers Extensions, letting you promote a deal exclusively to Facebook users. Try using an offer to give away an item – maybe an ebook or whitepaper – in exchange for an email address. Or create an offer or discount to be redeemed in your brick and mortar store. It’s recommended that you target your first Facebook Offer to just your fans. If it goes over well, then you can widen your net to larger audiences.
4. Drive downloads for your mobile app. With nearly half of Facebook activity being conducted on mobile devices, Facebook is a clever option for mobile app developers looking to promote their creation.
5. Include a clear and direct call to action. Include a call to action in the body text of your Facebook paid ad to encourage FB users to take your desired action.
6. Use your Facebook ads to highlight special deals. Facebook paid advertising can be used to call attention to your latest deals and sale events.
7. You don’t need a Facebook Page to create a Facebook ad. You can create an ad for a website by selecting the Clicks to Website objective or the Website Conversions objective. Be aware though that Facebook ads not connected with a Facebook page will appear exclusively in the right column, not in the News Feed.
8. Try activating Sponsored Stories as an add-on. When someone interacts with your Facebook page, offer, event, etc. the action triggers a post, or “story,” that the user’s friends may then see in their News Feed. These “stories” are generated naturally but are often buried in the News Feed. Opting for sponsored stories basically means you are paying to increase the likelihood that these stories will be seen. You can opt in or out of sponsored stories in the left column of the ad creator tool.
9. Customize your ad headline. When promoting a Facebook page, the automatic setup is for the ad headline to be the same as your page’s title. Instead of leaving it as-is, type out your own customized ad headline to make the ad more enticing. Aside from your image selection, the headline is one of the main ways your ad will make an impact (or fail to).
10. FB ads can do more than you think. Using Facebook for advertising can help you promote a page, app, or even an event! Exercise all your options.
11. Let others help with your ads. When you add another administrator to your Facebook ads account, they can stop and edit promotions for your page. To add another admin, go to Ad Manager > Settings > Scroll down to Ad Account Roles > Add a User. The user must either be your friend on Facebook or have their email address be searchable on Facebook. Simply choose their access level and click Add.
Tips for Controlling Facebook Advertising Costs…
12. Selecting a bidding option. You can choose from a number of different bid setups for controlling Facebook advertising costs. You can bid for clicks, impressions, or your desired objective (e.g., Facebook page likes). If you choose the recommended (and selected by default) option of bidding based on your objective, your bid will automatically be set to help you reach your objective, whereas bidding for clicks or impressions allows for more customization.
13. Choose between daily or lifetime budget. As an advertiser, you can choose to set up a daily budget or a lifetime budget. A daily budget controls how much you will spend on a specific campaign per day. Your ads and sponsored stories stop showing once you hit your daily ad budget, helping your budget Facebook advertising rates based on each daily cycle. Lifetime budget lets you select how much you want to spend over the entire span of time a campaign is scheduled to run. Don’t forget that each campaign has a separate budget, so plan accordingly to keep Facebook advertising prices within your comfort zone.
14. Want to change you ad campaign? You can edit your campaign’s end date or budget anytime after the campaign has started running. While you can’t change your minimum daily spend limit (it’s set at $50), you can change your daily ad budget, which ultimately is what really controls the cost of Facebook advertising.
Visual Facebook Advertising Tips: 4 Ways to Create More Engaging Image Ads
Images are a powerful tool you can utilize for creating engaging, eye popping Facebook ads. Learn how to make the most of your Facebook image ads.
1. Go crazy with the images! Posts and Facebook PPC ads with images get much higher engagement than those without, as they help your ad or post stand out from a flooded news feed.
2. Add multiple images to your ads. Add multiple images to a Facebook PPC ad for extra variety and to test how different images coupled with your ad text perform. You can upload up to six images to accompany your ads at no extra cost.
3. On image ads, keep text under 20%. Facebook advertising rules dictate that image-based Facebook ads that are set to appear in users’ news feeds won’t get approved if the text takes up more than 20% of the image space. Facebook has a grid tool to help ensure that your image ad follows the guidelines, but as Jon Loomer has noted, sometimes you can get around this simply by moving your text around slightly.
4. What size image should you use? Facebook recommends uploading an image that is 1200×627 pixels for your ads. You’ll be provided with more specific image size recommendations depending on the type of ad you’re creating, but make sure your image is at least 600 pixels wide for appearing in the News Feed.
Advertising With Facebook: 7 Tips for Better Targeting
Facebook advertising has some incredible targeting capabilities that can help you tailor your message and target your desired audiences. Take full advantage of Facebook advertising targeting options to create highly successful Facebook ad campaigns.
1. Take advantage of advanced targeting options. Facebook has a ton of awesome and unique targeting options for FB paid ads you won’t find elsewhere. You can target audiences by location, age, gender, workplace, relationship status, language, education and more.
2. Zone in on your ideal audience with interest targeting. In addition to the targeting options mentioned above, Facebook allows for some incredible deep interest targeting. This provides tremendous value, and the interest targeting capabilities alone can justify your use of Facebook advertising.
3. Make new friends or focus on the old. You can target your Facebook ads exclusively to users who are already connected to your Facebook page, or you can choose to target them and their friends, or those who aren’t connected to your page yet at all. (Remember that extending your reach may reduce the relevance of your audience and cost a little more.)
4. Keep an eye on your potential audience meter. As you add targeting options and narrow your audience, Facebook will generate an approximate number of people you’ll reach. This is only an estimate, but can help you make sure you’re not targeting too many people (or too few). Ads perform best when they’re targeted to at least a few thousand people, so consider removing some restrictions if your audience is dipping below this.
5. Narrow your target with more categories. If you only have a few interests targeted, try adding related topics in the “More Categories” section. There you’ll find options for narrowing your audience even further – choose users who have had a birthday recently, who upload a lot of photos on Facebook, etc.
6. Want to bring customers in store? Try targeting people who live in your town or local area. Couple this with Facebook Offers to be redeemed in store and see just how much in-store footfall you can get from being social.
7. Upload your mailing list to Facebook. If you’re looking to build upon existing leads, you can add a custom audience and upload your mailing list directly to Facebook, enabling you to target users you have an existing relationship with. Taking advantage of the custom audiences feature often increases ad conversion rates. You can upload a mailing list or connect directly with Mail Chimp. Just click “Create New Audience” in the Audiences section.
20 Facebook Marketing Tips: Practically Free Posts & Promotions That Help Your Biz
We’ve covered all the nitty gritty need-to-knows about Facebook advertising. Now it’s time to move on to the Facebook marketing, with tips and tricks that will help your Facebook business page grow, draw in new followers, and remain engaged with customers.
1. Host a Contest! In the past marketers were required to use a third-party application for FB contests, but Facebook recently changed their policy and now allows contests to be hosted directly on Facebook. Hosting a giveaway or contest on Facebook has never been easier!
2. Hide valuable content behind a like barrier. Hiding valuable content behind a like barrier will get more likes to your page – be sure to include a colorful and captivating call to action graphic to seal the deal.
3. Try a large photo instead of the auto-generated article box. Trying to drive traffic to a blog post or article you’re sharing? Instead of using the automatically generated link and image block generated by Facebook, attach your own larger image to the post and add the link to the blog post as a neat and tidy bitly URL. A larger image can do a better job of capturing attention. A/B test this technique and see if your clicks improve from the regular auto-generated format.
Option #1: Text with auto-generated link box with small image.
Option #2: Insert text with a bitly link to the article and upload a separate image.
Option #3: Add text with bitly URL. Create custom image with text overlay and upload it to attach to your post. This is a bit more work but can really pay off.
4. Lights, camera, YouTube. Videos have crazy high engagement rates, so use them in your posts to get some serious attention.
5. Keep it short. Concise posts tend to fare better than their lengthier counterparts – it’s recommended that you trim down your words to somewhere between 100 and 250 characters for optimal engagement. No one’s looking to read the next great American novel in their News Feed.
6. Update your cover photo. Change your Facebook cover to mix things up. Changing a cover photo to reflect a season or time of year shows fans that you are making an effort to be active and stay relevant. Updating your cover photo to advertise a special sale or giveaway will also help those events get more attention than they might receive otherwise.
7. Post frequently and consistently. Don’t worry about overdoing the posts – as long as they are spaced evenly through the day, you’ll be fine. Only 16% of your fans will see one post (if even that), as news feeds easily become over populated. The more you post, the better your chances are of being seen. However, do remember to focus on quality over quantity – every post should be of value, not just something thrown quickly together.
8. Use Facebook Insights to measure your success. Insights lets you see your most popular and successful posts in terms of link clicks, shares, and likes. This data is extremely valuable and ignoring it is like ignoring conversion tracking for AdWords – it’s just plan silly! You should be using this data to see what you’re doing right, and then do more of it.
9. Deliver shout outs with Facebook tagging: Including tags in your posts is a great way to broaden your exposure, especially when working with other organizations. If you run a doggy grooming company and are giving away Petco squeaky toys, tag them with an @Petco. When they see the tag, they’ll be more likely to share your post with their fans, multiplying your reach by a ton! There’s no reason not to be generous with tags. Tag conferences you’re attending, businesses whose articles you’re sharing, favorite clients, etc. Everyone likes to get noticed, and they’ll remember that you were the one to put them in the limelight.
10. #Hash it out: In a similar vein, Facebook has hashtags enabled and you might as well use them. Hashtags are a great tool for promoting a specific campaign you want to raise awareness of (like our own recent #GradeAndGetPaid). It’s a nice way to seamlessly connect Twitter and Facebook marketing efforts. Hashtags also help categorize your posts by topic, and while the popularity of Facebook hashtags isn’t exactly skyrocketing, you can search hashtag terms to discover fan conversations you may want to participate in.
11. Share testimonials on Facebook. Testimonials are always powerful, and that rule continues on Facebook. However, it’s good to think outside the box when delivering testimonials on a social network. Rather than bland words, incorporate photos, videos, or other media.
12. Ask questions! Facebook users love to get their voices out and feel heard. Try incorporating questions or surveys into your posts for engagement. Keep the questions simple though – no one feels like filling out the SATs on Facebook.
13. Participate in fun themed posts: Joining in on weekly movements like #ThrowbackThursday or posting about goofy holidays gives you a chance to have fun with fans.
14. Share exclusive content for Facebook fans. Posting special, top secret content just for fans on Facebook adds a sense of exclusivity and belonging for your following. Post information or tidbits they might not find elsewhere.
15. Share fan-created content. Sharing fan-made content is a great way to bolster a true sense of community among your followers. It shows that you care and makes fans feel valued and appreciated – who doesn’t want that?
16. Fill in the blanks. Another strategic post format to drive engagement is the fill in the _____ tactic. Users’ eyes are drawn to the _________, and getting eyeballs is half the battle. Make sure to incorporate a large colorful photo for added attention. Track your engagement metrics and see how the post performs!
17. Photo captions. Asking for users to provide a caption to an exciting or laugh-worthy photo is another smart strategy to drive interaction and engagement.
18. Don’t quote me on this, but quotes rock. Posts involving inspiring or life-affirming quotes often perform very well. For an added bonus, attach a photo to your quote – even better, do Pinterest-style image/quote overlay. People eat that stuff up!
19. Jump on the meme wagon: Memes work on the same principle as quotes, but with auto meme generators they are easier to create. Folks love ‘em though! We create our own PPC memes from time to time and they tend to do well.
20. Have users “vote” with the Like and Share buttons. As we’ve said, people love to express their thoughts and opinions on Facebook. Sometimes they like it too much, but you might as well have those soapbox speakers benefit you! Ask users to choose option A or option B, with a vote for A as a “Like” and a vote for B as a “Share.” You’ll get some of both and will broaden your post reach and engagement a TON. The more controversial the topic, the more engagement you’ll be likely to see.
If you are a regular Facebook user then I am sure you will be aware of Facebook normal features like add/delete friends, update photos, status etc. How about learning something new about Facebook? That’s why I am going to share some amazing Facebook tricks today.
Let’s come to the list of Best Facebook Tips and Tricks of 2013.
1. Download Facebook Photo Albums
Bulk Image Downloader Facebook
Single images from Facebook can be downloaded easily. Unfortunately there is no option in Facebook to download bulk photos or whole albums. There is a handy Google chrome extension that can help you in this regard. Just install Bulk Download images (ZIG) extension to your chrome browser and you will be able to download albums from Facebook with single click.
2. How to Download Facebook Videos
Facebook Video Downloader Chrome
Install FVD downloader extension to your chrome browser and you will be able to download any video from Facebook just by single click. Learn some more tricks to download videos from Facebook.
3. Update Facebook Status Using Email
If you can’t access Facebook then still there is option for you to update Facebook Status. Login to Facebook account and from account settings, click on Mobile tab from left sidebar. You will find a unique email address that will be used to update Facebook status using Email.
Using your favorite email client, send an email to that email address with Subject as the text you want to appear in Facebook Status. After sending email, see your Facebook profile with new status update.
4. Upload Photos to Facebook Using Email
If you attach a photo with email and send it to your Post by email address, then it will be uploaded to your Facebook timeline with description as the title of your email.
5. Track Pending Friends Requests on Facebook
Using a Facebook application, you can easily track all your pending friend requests on Facebook. So, you will be able to see who has not accepted your friend request. You will also get list of friend suggestions using that application. For more information, read: Track Facebook Pending Friend Requests
6. Remove Facebook Advertisements
By Using Facebook Ads Remover for Google chrome, you can disable Facebook advertisements and enjoy cleaner Facebook look.
7. Customize Facebook colors and fonts
Fabolous Chrome Extension
By using fabulous extension you can Customize background colors of Facebook website and add custom background images, change font size and styles etc. (Update: Fabulous Extension for chrome has been removed from Chrome Store. Now you can use Stylish Extension for customizing Facebook colors and backgrounds.)
8. Zoom Facebook Photos without Opening Them
Enjoy a full zoomed view of any photo on Facebook regardless of its privacy settings and without clicking on it using Photo Zoom extension for Facebook.
9. Access Facebook Chat on Windows Desktop
Using Facebook messenger for windows, you can access Facebook chat right from your windows desktop. Just install Facebook messenger for windows and enjoy Facebook chat directly from desktop. You can also check notifications, recent friend’s activity, friend requests and messages etc. from Windows desktop.
10. Turn Off Chat for Some Friends
Enable Chat for Some Friends
You can show online status to selective friends using advanced chat settings on Facebook. You can Turn off chat for some friends or become visible for selective friends using advanced Facebook chat settings.
11. Create Cool text styles for Facebook
You can create stylish font text styles for Facebook status and other social networks using simple tricks. For more information, read: Cool text generator for Facebook.
12. Choose Custom Title and Description for Links
Facebook Link Titles and description
You can choose a custom title and description for links you post on Facebook by clicking on them.
13. Get Status Update notifications from Favorite Pages
Facebook Page Notifications
You can now subscribe to updates of your favorite Facebook pages and easily get notified as they update their Facebook page status. In order to do this, move your mouse over the page like button and click on get notifications.
14. Send large files up to 1 GB on Facebook
It is another cool Facebook trick that will let you send big files directly through Facebook. You can store files in the locker till certain number of days so that your friends can download them. In order to proceed, check the pipe app on Facebook.
15. Convert Facebook Account to Fan Page
Do you know that Facebook allows you to convert Facebook account into fan page? So, if you have added 5000 friends to your Facebook account then you will not be able to add more friends. You can convert your Facebook account into Fan page and all your friends and followers will be converted into fan page likes. For more information, read: How to Convert Facebook account into Business Page
16. Live Broadcasting Using Facebook
Facebook live broadcast
Live broadcasting on with a custom channel is now possible directly on Facebook using usteam. Using ustream Facebook application you can record videos or broadcast live and share it with your friends and followers on Facebook.
17. Find Who UnFriends you on Facebook
Track who Unfriends You on Facebook
By using unfriend alerts application for Facebook, you can get notifications whenever any of your friends removes you from his/her friend list.
18. How to Send Friend Requests When Blocked
Send Friend Requests When Blocked
Sometimes Facebook block accounts for sending massive friend requests to unknown persons. After getting blocked, you will not be able to send friend requests on Facebook even to people you personally know. Here is a cool trick that will allow you to send friend requests to people even if you are blocked.
Login to Facebook account and get the email address of the person you want to add to as a friend.
If you want to add bulk friends then create a notepad file with comma separated email contacts and save it as filename.vcf
Finally upload that file through the previous window and your friend request will be sent to Facebook users with those email addresses.
19. Disable Seen option in Facebook Chat
Disable Message Seen Option in Facebook
Have you noticed that recently Facebook recently introduced a new feature that notifies Facebook users whether their Facebook private message is seen by the receiver or not. If you want disable seen option then here is a nice Facebook trick for you. Just Install FB unseen extension to your chrome browser and your friends will never get notified when you read their messages.
20. Schedule Status Updates on Facebook
When you are not on computer or leaving for an important event, party function etc. and want to update status on Facebook then here is a cool Facebook trick for you. Later bro is a nice application that can schedule Facebook status updates. You will have to select your time zone and then enter your desired status message, time and date for status update etc. and it will be scheduled accordingly. You may also schedule status updates to daily, every other day, weekly, monthly, yearly etc.
21. Check Who Is Online and pretending to be Offline
Facebook – Check Who is Online Now
Sometimes people disable Facebook chat and pretend as if they are not using Facebook. Now you can easily detect which friend is using Facebook secretly while keeping Facebook Chat offline. Online Now application for Facebook allows you to track hidden online friends easily.
22. How to Send Any Picture as Facebook Chat Emoticon
Facebook recently introduced stickers in Facebook chat and many new emotions are also added to Facebook chat. Here is another cool Facebook trick that will let you send any image to your friends via Facebook chat as emoticon. Click here and upload the required picture there. It will output some code that will print the same image in Facebook chats. Here is the Facebook chat code of ARWebZone Logo.
23. Login to Multiple Facebook account at a Time
Multiple Facebook Accounts Log
By using Google chrome Browser, you can login to multiple Facebook accounts at a time. Open Google chrome and login to your Facebook account. Then click the settings tab and add a new user to chrome browser. It will open a new chrome window where you can login to other Facebook account. Now, you will be able to use and manage both accounts using the two chrome windows. In the similar manner, you can access as many Facebook accounts as you like using Google chrome.
24. Change Facebook Themes
Are you bored with default blue color theme of Facebook? How about changing the colors and whole look of Facebook website for a cooler look? Here is another amazing Facebook trick that allows you to change Facebook themes. Hundreds of stylish Facebook themes are available with a Google chrome/Mozilla Firefox extension named Facebook themes. You can also create your own custom theme for Facebook and access other themes at fbskins.
25. Send inverted Messages in Facebook Chat
By using this website, you can generate inverted or flipped text for Facebook chat messages or status updates. Type whatever you want and it will automatically generate inverted text of it. Copy paste the inverted text to your Facebook chat or status box and enjoy.
You can also generate crazy and stylish cool text for Facebook and get chat codes for hidden Facebook emoticons there.
26. Facebook Fake Wall Post Prank
Facebook Status Prank
It is another fun prank for Facebook that will let you create custom Facebook status updates, alerts, events on the behalf of others. Create custom status updates along with name of famous celebrities. Just visit thewallmachine and connect using Facebook account in order to proceed.
27. Build a Custom Facebook Home page
Edit Facebook Template
Now you can modify Facebook home page with your own custom text etc. Just open >Facebook.com using your favorite web browser and in the address bar, copy/paste the following code.
28. Facebook Status Hack
29. Facebook Password Hack
Facebook Password Box Hack
When you open Facebook for login purpose, you have to fill two fields including username/email and password. By default the password box is masked. You can convert it into a normal text box by modifying Facebook element code. So, after apply the trick, you will be able to see whatever is typed in the password field.
First of all open Facebook page in any web browser (I’m using chrome) and right click anywhere and select option named ‘Inspect Elements’. It will open the source code of Facebook. Press Ctrl+F and find the word password in the elements. You will find an input field whose type will be password by default. Just replace password with text and you will be able to see whatever is written in the password box.
30. How to Add Dislike Button to Facebook
Facebook Dislike Button
Facebook allows people to like their favorite stuff but you can’t dislike things that you hate. Facebook has not introduced dislike button till now. But you can still have dislike button along with like button for all stuff on Facebook. Just install Facebook dislike 1.1 extensions for chrome or add-on for firefox.
After installation of extension, you will be able to dislike Photos, status updates etc. on Facebook.